AI StudioSelected workAboutExperienceContact ↗
DAOU DALY, BASED IN DUBAIDUBAI, UAE UTC +04:00

DAOU DALY / AI CONTENT & CREATIVE DIRECTION

I create content and lead creative teams.

I’ve spent more than 20 years working in digital marketing. Today, I bring that experience to AI video production and creative direction in Dubai.

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Daou Daly, AI content production leader in Dubai
AI CONTENT DIRECTOR
DIGITAL STRATEGIST
STRATEGY / DIRECTION / PRODUCTION
20+ YEARS OF DIGITAL EXPERIENCEGet in touch ↗SCROLL TO EXPLORE ↓
EXPERIENCE ACROSS
CITI DEVELOPERSSOBHAREALTYBlueprint.DUBAI VISTA ESTATELASER FORMATION
01 / FEATURED EXPERIENCECITI DEVELOPERS · JUN, SEP 2026

My work at CITI Developers

As Head of AI Content Production, I led a team making videos for the company’s real estate marketing.

DD / DIRECTOR PROTOCOLFR + EN

HOW I GUIDE THE TEAM

A practical guide to making better videos.

Visual references and consistent personasLighting, composition and camera shotsWriting prompts and reviewing the results
CREATIVE DIRECTION BY DAOU DALY ↗
35 / personas

Digital versions of sales managers, alongside fictional AI presenters.

8 / creators

I guided their work and reviewed each video before delivery.

MY ROLE IN THE STUDIO

I wrote and reviewed prompts, gave feedback on videos and trained the creators. I also developed visual references suited to the investors we wanted to reach.

HiggsfieldInVideo Agent OneAdobeAsana
02 / DIGITAL PORTFOLIO

Selected work.

A selection of websites I’ve built for property businesses, training organisations and independent projects.

03 / VIDEO

Videos I’ve worked on

Property videos, interviews and content for social media.

SHORT FORM

Short videos

A selection of my content for social media.

Short 01
Short 02
Short 03
04 / THE PERSON BEHIND THE WORK

A little about me

My career started in Paris and later took me to Dubai, where I’ve worked in property marketing, sales and AI content production.

The studio used digital versions of real sales managers as well as fictional AI presenters. I reviewed prompts and videos, and managed production using Higgsfield, InVideo Agent One and Adobe tools.

I wrote the Daou Daly Director Protocol in French and English to give the team a shared reference for lighting, composition, camera shots, prompts and quality checks.

Before that, I worked in marketing and property sales at CITI Developers, SOBHA Realty, Blueprint Properties and Dubai Vista Estate. My experience includes SEO, advertising, HubSpot and building websites.

  • DirectionVisual DNA · Lighting · Shot design
  • ProductionHiggsfield · InVideo Agent One · Adobe
  • OperationsAsana · Quality control · Creator training
  • GrowthGoogle Ads · Semrush · HubSpot
Daou Daly at his desk in a Dubai real estate office
Dubai real estateStrategy to sales
05 / EXPERTISE

What I can help with

I work across marketing, content and production. My sales experience helps me understand what customers need before they make a decision.

01 · Foundation

Digital Strategy

I build websites and plan SEO and advertising campaigns to help businesses reach potential customers.

02 · Engine

Lead Generation & CRM

I organise campaigns and CRM workflows so sales teams can follow up with the right people.

03 · Voice

Brand & AI Content

I create videos and social media content, using AI tools where they help the work.

04 · Studio

AI Studio Leadership

I lead creators, review their prompts and videos, and help the team produce consistent work.

Tools

Tools I use

The software I use for production, marketing and managing projects.

HiggsfieldInVideo Agent OnePhotoshopPremiere ProFinal CutAsanaGoogle AdsGoogle AnalyticsHubSpotSemrushWordPress
06 / EXPERIENCE

My experience

My roles in marketing, sales, training and content production in France and Dubai.

Dubai chapter · 2023, present
2025 to 2026

CITI Developers

Dubai · AI Content Production & Sales

Head of AI Content Production

Jun to Sep 2026

I built and led an AI video studio with 8 creators and 35 personas, including digital versions of sales managers and fictional presenters. I supervised prompts and reviewed each video. I also wrote the Daou Daly Director Protocol in French and English, developed wardrobe and lifestyle references for investors aged 45 and over, and managed training, production schedules and performance tracking in Asana.

Sales Manager

Aug 2025 to Mar 2026

I managed sales of properties under development and completed homes, including Amra Resort. I followed up with leads from marketing campaigns and worked with the team on how we presented the projects.

2024 to 2025

Sales Manager

SOBHA Realty · Dubai

I worked with investor leads from luxury campaigns across GCC, European and African markets.

2024 to 2025

Marketing Manager

Blueprint Properties · Dubai

I owned paid media, organic social, SEO, content and acquisition funnels. Managed HubSpot lead scoring, nurture automation and pipeline tracking, with Google Analytics reporting and Semrush research.

Oct 2023 to Mar 2024

Marketing Manager

Dubai Vista Estate · Dubai

I owned digital marketing, SEO, paid media, CRM and property content for a Dubai real estate brand.

Paris chapter · 2003, 2023
2018 to 2023

Digital Marketing Lead

Laser Formation · Paris

I led website management, SEO, paid acquisition, content strategy and analytics.

2014 to 2023

IT & Digital Trainer

Laser Formation · Paris

I delivered digital training programs and supported professional development across audiences.

Since 2010

Founder & Freelance Digital Marketing & Web Designer

Paris & Dubai

I created websites and digital marketing systems for SMBs and personal brands.

2003 to 2010

Employment & Career Advisor

Mission Locale · Paris

I supported employment and career pathways for young people in Paris.

Since 2004

Founder & Editorial Director

Mission-jeune.fr · Paris

I founded and directed an employment and youth integration editorial platform.

DUBAI

Working in Dubai

Meeting clients and partners is an important part of my work in real estate.

Daou Daly on the ground in Dubai's property scene

Away from the desk

Over three years in Dubai real estate, I’ve taken part in property launches, sales gallery visits and events with investors and brokers.

Those conversations with clients from the Gulf, Europe and Africa helped me understand their questions and improve the way we presented properties.

Sales galleries · Launches · Investor previews · Broker events
08 / GOOD TO KNOW

Questions about my work

Straight answers about how I work with Dubai real estate developers, agencies and personal brands.

What did the AI studio produce?

We made videos for real estate marketing using 35 personas. Some were digital versions of the sales managers; others were fictional AI presenters.

How do you lead a team of AI creators?

I gave the 8 creators clear briefs, reviewed their work and helped them improve their prompts. The production guide I wrote gave everyone the same reference for lighting, composition and quality. We used Asana to organise the work.

How does your marketing background inform the work?

My marketing experience helps me think about who will watch a video and what they need to know. Having worked in property sales also helps me understand the questions investors ask.

What does your production workflow look like?

I start with the presenter, the audience and the message. Then I write or review the prompts, work with the team in Higgsfield and InVideo Agent One, and check the results before editing in Adobe.

Do you work as an employee, contractor or fractional advisor?

I’ve worked in employed and freelance roles. I’m open to discussing a permanent position or a specific project, depending on what the team needs.

Which languages and markets do you operate in?

French, Wolof and Peul are my native languages. I use English professionally. I’ve worked with clients and investors from the Gulf, Europe and Africa.

GET IN TOUCH

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Dubai, UAE LinkedIn Instagram French · English · Wolof · Peul